TRAVEL | Discovering La Union: The New Summer Hotspot for LaborUnion Festivities

Fresh from the vibrant shores of Puerto Galera, our group was buzzing with excitement for our next adventure: La Union, the rising star of summer destinations in the Philippines. Known for its LaborUnion festivities, La Union has emerged as a top getaway spot, especially around May 1st, a national holiday that gives Filipinos the perfect excuse to escape the hustle of Manila for a few days of sun, sand, and celebration. But what makes La Union the go-to destination for summer revelry, especially after Boracay’s iconic Laboracay lost its sparkle? Let’s dive into why “Elyu,” as locals affectionately call it, is stealing the spotlight.

From Laboracay to LaborUnion: A New Era of Celebration

For years, Boracay’s Laboracay was the place to be for Labor Day. The island’s white sands, pulsating nightlife, and beachfront parties drew crowds, especially from the LGBTQ+ community, who embraced its lively, inclusive vibe. However, the 2018 Boracay closure and subsequent reforms changed the game. Strict regulations banned vendors and stalls from the shore, dimming the island’s once-electrifying atmosphere. For many, Boracay lost its magic, paving the way for La Union to take center stage with its LaborUnion festivities.

Held annually around May 1st, LaborUnion has become a vibrant alternative, blending beachside revelry with La Union’s laid-back charm. The holiday’s timing, combined with La Union’s proximity to Manila—just a 5-6 hour drive via the MacArthur Highway or Tarlac-Pangasinan-La Union Expressway (TPLEx)—makes it an easy escape for urban dwellers. Whether you’re traveling by bus (Partas, Viron, or Dominion offer reliable routes) or car, Elyu is accessible and welcoming, with a vibe that’s both relaxed and festive.

Why La Union Shines as a Summer Destination

La Union isn’t just a backup plan; it’s a destination in its own right, offering a mix of adventure, culture, and natural beauty that caters to every type of traveler. Here’s why Elyu has become a summer must-visit:

1. Surfing Capital of the North

La Union’s reputation as the “Surfing Capital of the North” is well-earned. San Juan’s Urbiztondo Beach and Monaliza Point boast waves that can reach up to 10 feet, attracting surfers from beginners to pros. The peak surfing season from October to March ensures consistent swells, but even in summer (April-May), the beaches remain a draw for those looking to dip their toes or catch a wave. Surf schools dot the coastline, offering lessons for newbies eager to ride Elyu’s famous breaks.

2. Beyond the Waves: Diverse Activities

Not a surfer? No problem. La Union is packed with activities for everyone:

• Hiking Adventures: The Arosip Ecotrail in Bacnotan offers a 6.5-km trek with stunning waterfalls like Zim-sim-ug Twin Falls and Tekdag-Aso Falls, culminating in panoramic views of the lowlands. For a shorter hike, Mt. Puraw in Bauang (1.5 km) rewards climbers with a potential sea of clouds if timed right.
• Cultural Gems: The Ma-Cho Temple in San Fernando, a Taoist temple dedicated to the sea goddess Mazu, offers breathtaking views of the West Philippine Sea and intricate Chinese architecture. History buffs can explore the Pindangan Ruins or the Baluarte Watch Tower in Luna, a Spanish-era relic perfect for photography.
• Unique Experiences: Visit Gapuz Grapes Farm in Bauang for grape-picking (March-May) or volunteer at Project Curma to help protect sea turtles by guiding hatchlings to the sea. These activities add a meaningful twist to your trip.

3. A Burgeoning Food Scene

La Union’s food scene is a delightful surprise, blending Ilocano flavors with hip, Instagram-worthy eateries. From the handcrafted coffee at El Union (try the Dirty Horchata or Nitro Cold Brew) to authentic Mexican fare at Olas Banditos, there’s something for every palate. Don’t miss local dishes like kinilaw (raw seafood) or kinigtot (a stir-fried beef dish with bile soup). For a sweet treat, Halo-Halo de Iloko in San Fernando is a must. The vibrant nightlife at Flotsam and Jetsam in San Juan, a popular spot during LaborUnion, offers cocktails and a chance to mingle with locals and travelers alike.

4. Vibrant LaborUnion Festivities

LaborUnion has quickly become a highlight of La Union’s summer calendar. Unlike Laboracay’s mega-parties, LaborUnion offers a more intimate, community-driven vibe. Beachfront bars and hostels like Flotsam and Jetsam host DJ sets, live music, and pop-up events, creating a festive yet relaxed atmosphere. The inclusivity of these gatherings, especially for the LGBTQ+ community, mirrors Boracay’s former glory but with Elyu’s unique coastal charm. Expect colorful beach parties, local art showcases, and a welcoming vibe that makes everyone feel at home.

5. Stunning Beaches and Resorts

Beyond surfing, La Union’s beaches are perfect for relaxation. Luna’s Pebble Beach, covered in smooth stones, is a unique spot for artisan crafts and photography. Resorts like Aureo La Union and Thunderbird Resort Poro Point offer luxury with infinity pools and fine dining, while budget-friendly options like The Circle Hostel cater to backpackers. Whether you’re lounging by the sea or chasing sunsets at Poro Point, Elyu’s shores are a visual treat.

6. Cultural and Historical Depth

La Union’s rich heritage adds depth to its appeal. The Santa Catalina de Alejandria Church in Luna, home to the venerated Our Lady of Namacpacan, draws devotees and history lovers. The La Union Honeybee Center in Bacnotan offers a quirky, educational experience for those curious about beekeeping. These cultural touchpoints, combined with the province’s Ilocano hospitality, make Elyu a destination that’s as enriching as it is fun.

Planning Your La Union Getaway

Getting There

La Union is a breeze to reach from Manila:

• By Bus: Partas, Viron, or Dominion buses from Cubao or Pasay take 5-6 hours, with fares ranging from PHP 400-600.
• By Car: Take the TPLEx (exit at Rosario) or MacArthur Highway (exit at Sison, Pangasinan) for a scenic drive.
• From Baguio: A quick 1.5-2 hour trip makes La Union a great add-on to a Cordillera adventure.

Best Time to Visit

For LaborUnion festivities, May 1st is the prime time, aligning with the holiday and summer season (April-May) for warm, sunny weather. If surfing is your goal, aim for December-March for the best waves. Weekdays offer a quieter experience, while weekends, especially during LaborUnion, buzz with energy.

Where to Stay

• Luxury: Thunderbird Resort Poro Point for Santorini-inspired vibes and fine dining.
• Mid-Range: Aureo La Union Resort for beachfront comfort.
• Budget: The Circle Hostel in San Juan for a communal, backpacker-friendly stay.

Travel Tips

• Cash is King: While some establishments accept GCash or bank cards, carry Philippine Pesos (PHP) for smaller vendors.
• Pack Smart: Bring swimwear, hiking gear, and sunscreen. For grape-picking or turtle volunteering, contact farms or Project Curma in advance.

Why La Union is the Ultimate Summer Escape

La Union has stepped out of Boracay’s shadow to become a destination that’s equal parts adventure, relaxation, and celebration. Its LaborUnion festivities capture the free-spirited joy of Laboracay but with a more authentic, community-focused twist. Whether you’re riding waves in San Juan, hiking to waterfalls, sipping coffee at a beachfront café, or dancing under the stars during LaborUnion, Elyu offers a summer experience that’s hard to beat. Pack your bags, hit the road, and discover why La Union is the Philippines’ new summer hotspot. See you at the beach!