.png "The Power of Perceived Value Unlocking the Psychology Behind Consumer Choices")
Abstract | Perceived value is a psychological and marketing concept that plays a pivotal role in how individuals and brands position themselves in competitive landscapes. This article explores how perceived value influences consumer decisions, the underlying mechanisms, and its applications in personal branding and self-worth.
How do premium brands justify selling products at a markup of hundreds or even thousands of dollars compared to their lower-cost alternatives? The answer lies in perceived value—a consumer's subjective assessment of a product's worth, shaped by branding, marketing, and external influences. This principle extends beyond commodities to how individuals project and evaluate their own self-worth.
